joseph is a tech-driven problem-solver 👩🏻‍💻 studying in the sf bay area who loves working with people + technology, ideally to make cities more liveable, sustainable, and unique
CURRENTLY —
addressing societal & urban issues at University of Washington's Makeability Lab, leading operations at Berkeley ABA Consulting 💼 , teaching inclusive design as design chair of Asian American Association 🏮, and promoting the maker culture as a mentor at Student Makers 🔧

PREVIOUSLY —
putting on countless hats as a product development intern at Numina 🚦, working odd hours to help launch MEXC Global's North American growth campaigns, helping startups and conglomerates with strategy, investments, and due diligence as a deals advisory intern at PwC's Venture Hub 🏢
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researching GSV biases

RESEARCH —
investigating spatio-temporal patterns in Google Street View data collection to uncover potential biases in urban data and creating pipelines to systematically retrieve, visualize, and analyze city data around the world
Numina internship

INTERNSHIP —
refined product positioning and message, evaluated new computer vision models, and successfully tried my hand at a prototype behavior zone segmentation model
Brave Software engagement

CONSULTING PROJECT —
identified relevant opportunity groups using Python, surveys, and census data, ideated & thoroughly developed growth marketing strategies and messaging, and created detailed campaigns and mockups using Figma
MEXC Global internship

INTERNSHIP —
helped launch the North American growth campaigns, conducted A/B testing, reported on and optimized for performance metrics, and researched the market for GTM strategies and potential partnerships
PwC internship

INTERNSHIP —
conducted financial due diligence, refining client business strategies, and researching edtech in the APAC region as part of my intern research
tracking urban heat

DATA ANALYSIS, URBAN PLANNING —
a case study exploring the relations between human vulnerability and the urban heat island effect in Dallas, Texas

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